Annual Survey of Museums

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West Midlands Museum Development (WMMD) undertakes an Annual Survey of Museums in the West Midlands and asks all Accredited Museums and those Working Towards Accreditation to take part.

The purpose of the survey is to gather evidence to help demonstrate and prove the social and economic importance of museums both locally and regionally to funders and stakeholders.  The survey report is a useful resource that can be used by museums for:

  • Fundraising – the data can be used as evidence to support funding applications or to express the value of museums to the public
  • Advocacy – evidence to make the case for the social and economic value or museums in order to sustain investment
  • Performance benchmarking – consistent data to compare museum’s operational context
  • Informing strategy – knowing operational context supports business planning

The numbers been crunched for the 2018-19 survey and the key findings include:

  • Over 6.8 million visits were made to museums and heritage sites responding to the survey
  • Nearly £40 million was generated in earned income
  • 53% of museums charged admission
  • Volunteers contributed nearly 340,000 hours

Download the 2018-19 survey

Download the 2017-18 survey

Download the 2016-17 survey

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